Event cancellation link
A dedicated cancellation link can be added to emails so registrants can go straight to the cancellation confirmation step.
At a glance
Who it affects: Registrants cancelling from email; event managers reducing cancellation-related support follow-ups
Where to find it: Email templates (merge field)
Prerequisites: Email template access; merge field available in the email builder
Deployment status Source notes show this feature in Staging. Publish/announce only once production deployment is confirmed.
What changed
A new cancellation link opens the cancellation confirmation modal directly.
No extra information is required from the registrant to reach the confirmation step.
The cancellation link is provided as an email merge field with auto-login.
Cancellation is kept separate from unsubscribe (event cancellation ≠ email opt-out).
How it works
The registrant clicks the cancellation link in an email.
They land directly on the cancellation confirmation step (modal).
Once confirmed, their event registration is cancelled.
How to use it
Open the relevant email template.
Add the cancellation CTA text (e.g. “Cancel my registration”).
Insert the merge field:
[event_cancellation_link]Save and send a test email to validate the end-to-end flow.
Screenshot placeholder
Capture: Email editor showing the cancellation CTA linked with
[event_cancellation_link]Alt text: “Email content block with a ‘Cancel my registration’ CTA using the event cancellation link merge field.”
Notes (integrations, reporting, permissions)
Unsubscribe vs cancel: Make sure email copy doesn’t confuse cancellation with email opt-out.
If you run cancellation confirmation communications, confirm whether a dedicated “cancel → confirm” email trigger is enabled/configured in your workflow.
Edge cases & limitations
Keep scope simple: the link is for cancellation confirmation (not account actions like “update registration”).
If users report they can’t cancel from email, verify they’re using the correct merge field and that auto-login is functioning.
FAQ
Is this the same as email unsubscribe? No. Unsubscribe is email opt-out; cancellation removes the event registration.
Does the link require the user to log in? The merge field is intended to support auto-login.
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